Job Marketing
Did you know that around 85% of the Dutch workforce is passively job-seeking? This massive group isn’t actively looking for a new challenge, but if approached the right way, they’re open to it. Through omnichannel marketing, we reach and entice this large audience to apply.
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LET'S KEEP IT SHORT
These are the three key aspects that make our Job Marketing the ultimate solution for effectively promoting your job vacancies to (passive) job seekers.
- VISIBILITY BOOST
- Get directly and effectively noticed by thousands of passive job seekers who perfectly match your target audience. When looking at the total annual reach, we're talking about 2 million views.
- PERFECT VIDEO
- Sit back and relax while we create the most stunning short-form company videos tailored for each platform. Above, you can see the platforms we collaborate with to distribute your job openings and company videos.
- HIDDEN GEMS
- While others are only visible to active job seekers, our strategy allows you to reach a much broader audience: passive job seekers—the hidden gems. This puts you 99% ahead of the competition in the battle for top talent.
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Step 1
"Yeah, we already advertise."
But let’s be honest: a job listing on Indeed or an organic LinkedIn post is no longer enough. These only reach active job seekers (and there are fewer of them than ever) while keeping you confined to your existing network. It needs to be better: Omnichannel Online Marketing. With an omnichannel strategy, you’re visible on all relevant platforms simultaneously—from Instagram and Facebook to Reddit and specialized job boards, and from Google ads to your own careers website. This broad approach ensures that you don’t just reach active job seekers but also passive candidates—those who are open to new opportunities without actively searching. By expanding your reach, you significantly increase your chances of finding the perfect match.
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Step 2
Looking with your ears
The time has come—you can no longer ignore online advertising. HELP! Where do I start? Leave that to us. With our dedicated team of experts, we’ll visit you to create exceptionally high-quality company videos specifically tailored to the job profiles you’re advertising for. These videos are then packed with the right trigger points and a custom voice-over. Together, we’ll make your company irresistible!
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Step 3
Funnels
You’re on the bus heading to work, casually scrolling through Instagram, when you suddenly come across a cool job opening. The appealing ad catches your attention, and since you’re ready for a new challenge, you decide to apply immediately. But wait—you don’t have your CV or cover letter on hand. So, you give up... NO, not anymore! Don’t lose interested candidates like this. Take advantage of our application funnels—fast, efficient, and modern.
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Step 4
Copywriting: can it get more plain?
Yeah, yeah, you have a good salary, Friday afternoon drinks on the office and you're using ChatGPT to write clear and accurate job descriptions. Congratulations—you fit right in with the crowd. Need help standing out? Our team knows exactly what your target audience wants and how they prefer to be approached. We don’t just do this through ads but also by actively sourcing candidates. No standard messages here—we reach out to everyone in a personal and tailored way.
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Step 5
A/B-testing & Automation
We’re big advocates of automation. But NOT when it comes to fine-tuning the ads. This is where human psychology comes into play. Every target audience thinks differently, which is why it’s crucial to keep the needs of potential candidates in mind when optimizing campaigns. This could mean adjusting the ads or even recommending a higher budget if necessary. Additionally, we’ll assess whether the job benefits align with the role profile. You’ll receive a report with real-time data, so you can always check the status of the campaign and stay informed!
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