Employer Branding

Step 1

Defining your employer brand

Together, we’ll explore what sets your organization apart from others and why it’s attractive to potential employees. We’ll identify the unique aspects of your company culture, values, and work environment, and highlight the key and most ‘triggering’ employment benefits.

Step 2

Employee/target audience analysis

Are you not only looking for an IT specialist but also for a logistics employee? Have you ever considered the differences in their needs, expectations, and preferences when it comes to work? This will help you tailor your employer branding message to the right candidates. We analyze your target audience so we know exactly where to find them.

Step 3

Candidate experience

Candidate experience simply means how applicants feel when they apply to a company. It covers all steps, from the moment they see the first job posting to the moment they find out if they’ve been hired. When that experience is positive, people are eager to talk about the company. Even if they’re not hired, they’ll still have good things to say. So, treat your candidates well and personally!

Step 4

Internal

Whether they choose to be or not, your employees are truly the ambassadors of your brand. Additionally, everyone likes to feel heard and seen. That’s why it’s essential to actively focus on internal engagement, employee well-being, and development. Only in this way can you consciously and unconsciously encourage them to embody and promote your brand values.

Step 5

Content & Copywriting

There’s a fine line between a professional message and formal, dry information. Copywriting is the art of delivering that professional message with a light, approachable twist—informal professionalism, if you will. Additionally, it’s crucial that your content supports your employer brand. Together, we create authentic and engaging videos and texts that inspire and excite potential candidates.